The Residences at the Westin Virginia Beach Town Center

New Level of Living

The Residences at the Westin Virginia Beach Town Center is home to some of the premiere private residences in the region. When they needed a little nudge to help sell out all of the available units, they partnered with BCF to create a campaign that positioned the iconic hotel brand as not only a great place to stay, but also a world class place to live. Launched with a mix of print, OOH and public relations, the “New Level of Living” campaign paired the coastal culture of Virginia Beach with the high standards of living you’ve come to expect at a Westin property. The result was a complete sell out of remaining available residences.