Museum of Contemporary Art

Turn the Page

Don’t Make Ads. Make Art.

The Hi Fructose Turn the Page exhibit was a once-in-a-lifetime opportunity for Hi Fructose fans and art loves in general to experience the one-of-a-kind work of today’s foremost contemporary artists in person at Virginia MOCA.

To promote the exhibit, we combined identifiable brand elements from both MOCA and Hi Fructose to create a campaign that spoke directly to our target and our artists on their terms– as a social response that’s “out there” on the streets, on social media, exposing it to social commentary.

MOCA Hifructose Logo

Instagram
Instagram
Instagram
Instagram
Moca Hi Fructose Posters